How to Reactivate Your Client Database

At some point, every business owner faces the challenge of reactivating a database of previous clients. It can be difficult to know how to approach this task in a way that is professional and effective. In this blog post, we will explore some tips on how to go about reactivating your client database so that you can get more bookings.

A Few Tips For You

1. The first step is to take a good look at your database and segment it into groups. This will allow you to tailor your approach to each group and increase the likelihood of success. For example, you might segment your database by location, age, or interests. You can even segment your list based on how long it has been since they've been on a trip with you.

2. Once you have segmented your database, reach out to each group with personalized messages. This could be done through email, social media, or even direct mail. The key is to make each message relevant to the group you are targeting.

We highly suggest using an automated system to do this part for you. Especially if you have a large database of clients. The best part about automation, is that you can automate so much more than just correspondence to your list.

For example, you can set up entirely different actions to take depending if your client opens the email that you send or if they don't. If they do open the email, you can send them a follow up email the day after with some more information to spur their interest in booking another trip with you.

You can do the same thing with text messages as well!

3. Offer incentives for booking trips with you again. This could be anything from discounts to special deals on certain trips. The goal is to make it worth their while to book with you again. Of course you don't want to give away your services or lose money on these offers, but it should be something worth their while and worth yours as well.

4. Follow up after each contact attempt. This shows that you are interested in hearing from them and gives you another chance to answer any questions they might have. You don't want to be spending your time here weeding out the tire kickers. This is where your CRM system comes into play. You should be able to track each of these leads through your sales pipeline and see which stage they are in, so you know who's primed and ready for booking with you!

Reactivating a client database can be a daunting task, but it is possible to achieve success if you follow these steps. By taking the time to segment your database and reach out with personalized messages, you will be well on your way to getting more bookings. And don’t forget to offer incentives and follow up after each contact attempt!