Get Ahead of the Curve with Google Analytics 4

Google Analytics 4 (GA4) is the newest version of Google Analytics, and it’s set to change the game when it comes to website data tracking. GA4 offers enhanced features and capabilities that will give website owners a more comprehensive understanding of their site visitors. If you’re not already using GA4, now is the time to get on board. Here’s everything you need to know about how to prepare for and implement GA4 on your website.

What is GA4?

Google Analytics 4 is a cross-platform measurement solution that gives website owners access to valuable insights about their site traffic. GA4 replaces the legacy Universal Analytics platform and offers a host of new features, including:

-Enhanced data collection: GA4 offers more robust data collection than Universal Analytics, so you can get a more complete picture of your site visitors.

-Improved accuracy: GA4’s improved algorithms provide more accurate results than those of Universal Analytics.

-Increased flexibility: GA4’s increased flexibility allows you to tailor your data tracking to your specific needs.

How to Prepare for GA4 Implementation

There are a few things you need to do in order to prepare for GA4 implementation on your website. First, you need to create a new property in your Google Analytics account. You can do this by going to the Admin tab and selecting “Create Property” from the drop-down menu. Next, you need to generate a new tracking code for your website. This code will be different from the one used for Universal Analytics, so be sure to update your code accordingly. Finally, you need to update any plugins or integrations you use with Google Analytics. Once you’ve done all of this, you’re ready to implement GA4 on your website.

How to Implement GA4 on Your Website

Implementing GA4 on your website is easy—simply add the updated tracking code to your site. Once you’ve done that, Google will start collecting data about your site visitors immediately. You can then begin using GA4’s enhanced features and capabilities to gain valuable insights about your site traffic.

We would highly suggest you taking advantage of the different events and conversion tracking capability here. For example: you could create a generate_lead conversion even to be triggered anytime someone lands on your thank you page after booking a trip. This way any time someone books a trip and lands on your thank you page, you will know that they have paid you money because they've completed your booking process. You can assign a value to this event that will be displayed in your GA4 dashboard so you can track your metrics a bit better. Doing this will be allow you to gain key insight as to how many of your visitors are landing on your "thank-you" page after checkout and be able to see where they came from, whether Organic Search, Direct, or Organic Social!

This can help you improve your marketing strategy and know where to spend those ad dollars!

If you’re not already using GA4, now is the time to get on board. Use the information in this blog post to help you prepare for and implement GA4 on your website today!